Founded 2018 · 50+ B2B storefronts · Shopify Premier Partner 2025
With over 18 years of experience, Human After All helps wholesale distributors, retailers, and manufacturers to create, scale and optimize their online business.
Growth
We unlock the full potential of your B2B brand by creating distinctive experiences with dedicated storefronts and personalized offerings. We help you orchestrate a seamless brand experience across all your sales channels: online stores, marketplaces, physical stores, and more.
Learn moreStrategy
Running separate platforms for B2B and B2C? It's time to streamline. With a Hybrid B2B/B2C eCommerce strategy, you can consolidate your online operations, reducing complexity and platform management while enhancing customer experience.
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Strategy
We connect your Shopify Plus store to the tools you already use through Patchworks iPaaS and custom-built connectors—ensuring smooth operations across B2B and B2C sales.
Sync orders, inventory, and pricing with Tecsys, SAP, NetSuite, Microsoft Dynamics, and more.
Centralized product data with Akeneo for consistent B2B and B2C content.
Personalized marketing and sales automation with HubSpot, Klaviyo, and Yotpo.
Enhanced product discovery with Algolia.
Case studies
We've helped wholesale distributors, manufacturers, and retailers unify their B2B and B2C operations.
All case studiesUnified B2B/B2C workwear commerce on Shopify Plus with in-store POS and online customization services.
Learn moreB2B commerce platform with CRM integration and AI-powered product discovery for streamlined wholesale ordering.
Learn moreD2C retail and in-store experience unified on Shopify with single inventory and real-time POS sync.
Learn moreClients
"Human After All understands and adapts to our market needs, which isn't easy to do."
— Fred Hunter, Operation Director, DTD 2009
Latest articles
Weekly practitioner insights from Rudy Abitbol. Shopify Plus & Akeneo.
I didn’t expect the future of eCommerce operations to come from open-source.But here we are.Meet OpenClawOpenClaw is an open-source AI agent that runs 24/7 on your computer. You message it on Wh…
Read more$15 trillion in US B2B sales.Sounds massive. But here’s what the headlines don’t tell you.The Real Breakdown75% of digital B2B is EDI. Computer-to-computer. Automated POs between systems s…
Read moreThe most common objection I hear from CFOs about B2B eCommerce investment:“You’re just moving orders from the phone to the website. That’s not growth. That’s a channel shift.&#…
Read more80% of B2B sales interactions now happen digitally. Not “expected to”—happening right now.And 73% of buyers straight-up prefer buying online over traditional methods.But here’s…
Read moreB2B storefronts that drive results—volume pricing, quick order, and real-time metrics.
Example B2B storefront. Metrics are illustrative.