Insights on eCommerce

Weekly practitioner insights from Rudy Abitbol. Shopify Plus & Akeneo.

Read on Substack

The B2B Market Has a $2 Trillion Secret

$15 trillion in US B2B sales.Sounds massive. But here’s what the headlines don’t tell you.The Real Breakdown75% of digital B2B is EDI. Computer-to-computer. Automated POs between systems s…

No, Your eCommerce Isn't Cannibalizing Phone Sales

The most common objection I hear from CFOs about B2B eCommerce investment:“You’re just moving orders from the phone to the website. That’s not growth. That’s a channel shift.&#…

AI Doesn't Verify. It Retrieves.

Ahrefs invented a fake luxury paperweight company called Xarumei last month.They built the website in an hour. AI-generated product photos. Absurd prices—$8,251 for a paperweight. A brand name t…

1P vs 3P on Amazon: What B2B Teams Miss

With Amazon Business pushing toward tens of billions in B2B GMV, manufacturers and distributors now face a harder question: not if they should be on Amazon, but how.At B2B Online in Atlanta, we took t…

2026's Biggest AI Challenge Isn't What You Think

MIT dropped a stat last year that got everyone talking: 95% of generative AI pilots are failing.While everyone debated the number, a new survey of 200+ data and AI leaders uncovered something more use…