About us
Strategy
Human After All is a practitioner-led Shopify Plus agency, based in Montreal, Canada.
Human After All is a B2B eCommerce agency headquartered in Montreal, Canada, founded in 2018 by Rudy Abitbol. The agency is a Shopify Premier Partner (2025), Akeneo Certified Partner, and Patchworks Integration Partner. Human After All specializes in Shopify Plus B2B storefronts, Akeneo PIM implementations, Patchworks iPaaS integrations, and custom Shopify app development for wholesale distributors, manufacturers, and retailers across the United States, Canada, and France.
Founded in 2018. In 2016 we were one of the first three agencies in Canada to be awarded the Shopify Plus Expert accreditation. We work exclusively on the Shopify platform.
Since then, we've been at the forefront of Shopify's global ecosystem—reflected in our recognition as a Shopify Premier Partner in 2025. We work with mid-market and enterprise businesses.
By engaging across disciplines, we collaborate with clients to create rich, relevant customer experiences that drive results. We built our business on integrity, discipline, and excellence.
Our Approach
We combine design-focused ideas with metric-oriented practices
Replatform or relaunch your e-commerce websites with real results. From day one, we listen to your goals and help you make them a reality. We take a relationship-centric approach—our projects are partnerships, and we refine where necessary to create the best possible experience for your customers.
Our Values
ROI Focused
Metrics matter. From proposal to ideation to implementation, we keep ROI at the forefront.
Specialist Approach
We’re experts who live and breathe eCommerce.
Client-Focused
Our clients aren’t just numbers. Each gets dedicated resources and full-stack team support.
Our Founder
Human After All was founded by Rudy Abitbol, an eCommerce expert with over 18 years of experience. He helps clients build omnichannel customer experiences that increase sales and loyalty. He has held leadership roles at international digital agency Altima and led the digital transformation of several major international distributors and manufacturers.
His focus: building a personalized digital experience that delivers the right message, at the right place, time, and channel.